Mexican Colombian AI startup Primero raised a $12M seed round co led by Kaszek and General Catalyst. Definition Capital, Conviction and 8VC, also participated, alongside angel investors.
Primero’s platform, Primia, connects to clients’ existing ERP, CRM, financial, warehouse management, and document systems. It brings information from these systems into a unified data layer, allowing companies to deploy AI agents with authentication, governance, and traceability.
Primero will use the funding to expand its platform and help more large enterprises across Latin America integrate AI into their operations.
Primero is headquartered in Mexico City, with offices in Bogotá and Madrid. Its clients include Terpel, Smart Fit, Verde Valle, and Mexico City’s Secretariat of Economic Development.
Source: LatamList
