BPCL is reportedly piloting an ecommerce model to deliver groceries, FMCG products, household essentials, and consumer durables alongside LPG cylinders in Maharashtra and Uttar Pradesh
The state-run oil major is looking to expand its non-fuel business by using its existing petrol pumps, convenience stores, and LPG dealerships for ecommerce fulfilment
BPCL is also developing a payment gateway that will be integrated with its HelloBPCL app for transactions at its fuel stations
State-run oil marketing company Bharat Petroleum Corporation Ltd (BPCL) is reportedly piloting an ecommerce model to deliver groceries, FMCG products, household essentials, and consumer durables alongside LPG cylinders.
The company is running pilots in Maharashtra and Uttar Pradesh, with select LPG dealerships being converted into fulfilment points or dark stores, the Economic Times reported, citing sources.
BPCL’s In&Out convenience stores at petrol pumps will also be used to stock and fulfil orders. Customers will be able to place orders through BPCL’s app and receive the products with their LPG cylinders, according to the report.
The pilot has shown promise but is yet to generate the volumes initially expected by BPCL amid competition from established ecommerce and quick commerce platforms, it added.
Questions sent to BPCL remained unanswered at the time of publication. The story will be updated upon receiving a response.
The pilot is part of BPCL’s efforts to grow its non-fuel business by leveraging its existing network of petrol pumps, convenience stores, and LPG dealerships.
In FY26, BPCL upgraded its cafe formats, convenience retail offerings, customer amenities, and loyalty programmes as part of its efforts to turn fuel stations into broader mobility and lifestyle destinations.
Alongside its ecommerce pilot, BPCL is developing a payment gateway that it plans to integrate with the HelloBPCL app. The gateway will allow customers to make payments through BPCL’s digital ecosystem for transactions at its fuel stations.
The HelloBPCL app currently allows customers to book and pay for LPG cylinders and make fuel payments. BPCL also offers UFill, a prepaid digital payment facility that enables customers to make UPI-based payments at its fuel stations.
BPCL said in its FY25 annual report that HelloBPCL was processing transactions worth around ₹91,500 Cr annually.
Earlier this year, fintech major Pine Labs said it secured a multi-year contract from BPCL to deploy, manage, and maintain payment-acceptance infrastructure across the oil major’s petrol pumps and merchant outlets in India.
BPCL’s ecommerce push comes at a time when quick commerce platforms are expanding beyond groceries into categories such as electronics, fashion, medicines, and household products.
However, unlike quick commerce companies, which primarily rely on dedicated dark stores and rapid delivery, BPCL plans to use its existing retail outlets and LPG distribution network to stock and deliver products. The report did not specify the delivery timelines BPCL intends to offer.
The development also follows Instamart’s partnership with Hindustan Petroleum Corporation Ltd (HPCL) to pilot on-demand deliveries of 5 kg and 10 kg LPG cylinders in Bengaluru. Unlike BPCL’s attempt to deliver consumer products through its LPG network, the HPCL partnership makes smaller LPG cylinders available for ordering through Instamart.
Source: Inc42
