Nykaa will acquire a 51% stake in premium D2C skincare brand Aminu for up to ₹32 Cr, strengthening its house of brands portfolio
The deal deepens Nykaa's push into the premium skincare segment while expanding its portfolio of owned beauty brands amid rising demand for high-end BPC products
Founded in 2019, Aminu reported a revenue of ₹19.4 Cr revenue in FY26, 50% YoY from around ₹13 Cr earned in FY25
Beauty and personal care (BPC) major Nykaa’s board of directors has approved a 51% stake acquisition of D2C skincare brand Aminu
for a cash consideration of up to ₹32 Cr.
As per exchange filings, the transaction is expected to be completed by September 15. The company later said that it will acquire the remaining 49% over the next few years.
Moreover, the company said Aminu’s founders will continue running the business while Nykaa will support it to scale.
Founded in 2019 by Prachi Bhandari and Aman Mohunta, Aminu retails skincare products including serums, cleaners, sunscreen, masks, moisturisers and other body care products across 60 SKUs. The startup also offers free skin consultation services.
Its products are priced in a more premium category, a segment where Nykaa is trying to expand in. In a post-earnings call today, Nykaa noted that Aminu’s portfolio products feature a higher price point than existing skincare brands in the House of Nykaa, filling the premium skincare gap.
Apart from the seven year old business’ premium positioning, Nykaa also seeks to benefit from its strong R&D to build in-house scientific skincare capabilities, with its over 30 proprietary formulations.
Nykaa also highlighted the startup’s omnichannel distribution capabilities as it retails its products on its own website, BPC marketplaces like Nykaa and Clinikally, along with Amazon, Zepto. Notably, it is available at 180 salons across the country, giving Nykaa an entry point into the retail channel.
The bootstrapped-startup reported a revenue of ₹19.4 Cr in FY26, up about 50% YoY from around ₹13 Cr earned in FY25.
As per Aminu’s website, it sources ingredients for its skincare products from over 40 countries, and features over 250 total ingredients across its product portfolio. It also claims to use only clean, skin friendly ingredients, having eliminated almost 3,000 such popular ingredients from its products.
In the past, Nykaa has fully or partially acquired a number of BPC brands to place them under its house of brands strategy. This includes brands like Dot & Key and Earth Rhythm.
The company is trying to build portfolios across product categories and price points under the house of brands strategy. Nykaa currently houses 7 BPC and 5 fashion brands, including its own Nykaa Cosmetics brand.
The company noted today that it will continue to scale the House of Brands, outlining expansion opportunities in categories like premium fragrances, mid-premium nutraceuticals, derma-led skincare and products for professional make-up artists.
Alongside approving the acquisition, Nykaa’s board also cleared the company’s financial performance for the first quarter of FY27.
In the quarter, Nykaa reported an over 3X jump in its consolidated net profit for Q1 FY27 to ₹79.8 Cr from ₹24.8 Cr in the year-ago quarter. Meanwhile, its operating revenue jumped 29% YoY and 5% QoQ to ₹2,782 Cr.
Shares of Nykaa ended today’s trading session 0.85% higher at ₹344.80.
Source: Inc42 - Startups
