Zomato launched “Healthy Subscriptions” under Healthy Mode with curated multi-day healthy meal plans
The feature is currently live in Delhi NCR, Mumbai and Bengaluru, with plans to expand to more cities in the coming months
India’s healthy food market is projected to reach nearly $25 Bn by 2030 amid rising health awareness and quick commerce growth
Eternal’s food delivery arm Zomato
has launched a new feature called “Healthy Subscriptions” under its Healthy Mode offering which enables users to pre-plan healthy meals from partner restaurants.
The feature lets users subscribe to curated lunch and dinner meal plans for durations of 3, 5, or 15 days. Besides, customers can also customise meals in advance, reschedule deliveries, update addresses, or cancel subscriptions depending on their schedules.
According to Zomato, all dishes available under the subscription menu carry a “High” Healthy Score, based on parameters such as protein density, fibre content, ingredient quality, carb density and cooking methods. The company said these nutritional insights are AI-generated using information available on the platform.
The feature is currently live in Delhi NCR, Mumbai and Bengaluru, with plans to expand to more cities in the coming months.
Notably, Zomato had launched Healthy Mode in 2025 to help users discover healthier food options on the platform. Under the feature, dishes are assigned ratings ranging from “Low” to “Super” based on nutritional metrics including protein, fibre, complex carbohydrates and micronutrients.
In September 2025, Zomato cofounder Deepinder Goyal had said the company wanted to make “genuinely nourishing food” more accessible to users.
The latest development comes amid intensifying competition in India’s fast-expanding healthy food delivery segment, with food delivery majors such as Zomato and Swiggy vying to capture a larger slice of the country’s healthy food and beverage market, which is projected to reach nearly a size of $25 Bn by 2030.
The sector’s growth is being driven by rising health awareness, a growing middle class and the rapid expansion of quick commerce platforms. Meanwhile, healthier snacks and functional food products are seeing strong demand, gradually changing how consumers eat and order food.
On the financial side, Zomato parent Eternal reported a 4.5X jump in its net profit to ₹174 Cr in Q4 FY26 from ₹39 Cr registered a year earlier. The company’s operating revenue surged 196% YoY and 6% QoQ to ₹17,292 Cr during the quarter.
During the quarter, Zomato reported a 33% YoY increase in operating revenue to ₹2,737 Cr while adjusted EBITDA rose 24% YoY to ₹532 Cr.
Commenting on the performance, Goyal said the food delivery business has seen a structural recovery after bottoming out in Q1 FY26. According to him, the improvement was driven by deliberate efforts to tap more price-sensitive customer segments rather than a temporary spike in demand.
As part of this strategy, Zomato lowered the free-delivery threshold for Gold users to ₹99 from ₹199, rolled out targeted customer activation initiatives, and expanded affordable meal offerings, including sub-₹250 options.
“The results have been encouraging — order volume growth is being driven by MTC growth, both from new-to-platform customers and higher frequency among existing budget-conscious customers,” Goyal said.
The company has intentionally prioritised affordability to widen its addressable market. He added that unit economics remained stable, with revenue per order continuing to improve alongside operating cost efficiencies despite a higher mix of lower-value orders.
Source: Inc42 - Startups
