The startup plans to utilise the funds for expanding in new cities across India, enhancing its technology stack and deepening its partner network
Founded in 2016, Yes Madam provides at-home salon services for men and women through a partner network of 12,000 professionals
The startup claims to have reported a revenue of ₹195 Cr in FY26, up 107% from ₹94 Cr in FY25, while its profit stood at ₹1.8 Cr in FY25
At-home salon startup Yes Madam
has raised ₹50 Cr (about $5.2 Mn) in its maiden institutional funding round from Info Edge Growth Fund.
The investment will fuel Yes Madam’s next phase of expansion, which includes accelerating presence into new markets across Indian cities. It is also looking at enhancing its technology stack, deepening its partner network, and enhancing customer experience.
Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam provides at-home salon and spa services for both male and female customers, with waxing and facials being the key anchor services. It also appeared on TV show Shark Tank India in 2024.
It operates its services through a network of over 12,000 partner providers, claiming to run on a low commission model that enables partners to earn an average of ₹25,000 per month, which goes up to ₹60,000 for top earners. The startup uses own-branded mono-dose products meant for single-use applications, and separates service and product costs for its customers for pricing transparency.
Yes Madam is currently present in around 55 cities across the country, with around 3 Lakh booking fulfilled monthly. It claims to have completed over 65 Lakh bookings since inception, maintaining a net promoter score (NPS) of 50% and customer retention of almost 80%.
The startup was bootstrapped till now and claims to be profitable. It claims to have reported a revenue of ₹195 Cr in FY26, up 107% from ₹94 Cr in FY25. Its EBITDA was expected to grow 368% YoY in FY26 from ₹2.6 Cr in the previous fiscal year, Arya told Inc42 earlier, adding that Yes Madam clocked in a profit of ₹1.8 Cr in FY25.
The startup earns income mainly from three fronts — service commissions, product sales, and training fees. It is hinging further revenue growth on increase in sales of its private label products, including beauty devices, that are also used by its service providers. Going ahead, Yes Madam also plans to tap the GCC and Southeast Asian markets for further growth.
While Yes Madam was one of the first to target the at-home salon services space, it faces growing competition from incumbents like Urban Company, along with emerging rivals like GetLook, Swagmee, and GlamCode. Taking it one step forward, BilluCare has also entered the rapid delivery space by providing these services at a notice of 30-45 minutes.
Notably, Snabbit also announced its entry into the beauty services space last week with an instant salon-at-home offering. The startup had piloted the product in Bengaluru’s micro markets. It highlighted the high-frequency, scalable nature of salon services while announcing the foray, adding that it will provide these services at home in minutes rather than through scheduled appointments required for most other players. Snabbit is also following Yes Madam’s monodose, single-use packaging model for its beauty products.
With inputs from Debarghya Sil
Update: The story has been edited to correct the monthly booking number to 3 Lakh from 7 Lakh reported earlier.
Source: Inc42 - Startups
