HomeTechnologySubscribers to Amazon Prime Video with ads lose 4K support on April 10

Subscribers to Amazon Prime Video with ads lose 4K support on April 10

TechnologyMarch 16, 2026
1 min read
Subscribers to Amazon Prime Video with ads lose 4K support on April 10
Amazon says its service requires "significant investment."
Reading Settings

Starting on April 10, Amazon Prime subscribers will pay $5 per month for ad-free Prime Video without ads, up from the current $3 per month on top of their Prime subscription, Amazon announced today.

On that date, Amazon will introduce a new ad-free Prime Video subscription tier called “Prime Video Ultra.” Amazon will also increase the number of simultaneous streams supported by the tier from three to five and the number of downloads permitted from 25 to 100.

Currently, Prime Video with ads is part of Amazon’s Prime membership, which starts at $15 a month. Today, ad-free Prime Video users can watch supported titles in 4K, but starting on April 10, a new Prime Video Ultra subscription will be required for 4K viewing.

Read full article

Comments

Source: Ars Technica

Share this article

Related Articles

Support networks aim to help kids through the polycrisis
Aug 2310 hours ago

Support networks aim to help kids through the polycrisis

Sometime in the late 2000s, Pim Sullivan-Tailyour was sitting in the back of a car, headed toward her great-grandmother’s tiny town in the south of Thailand. She watched big mountains pass by out the

technologyreview.com18 min read
Read More
Is Expensive Bottled Water Actually Better for You?
Aug 2310 hours ago

Is Expensive Bottled Water Actually Better for You?

Luxury water can contain different minerals and taste noticeably different. But a remote source, alkaline pH, and high price do not necessarily mean better hydration.

6a8871205460fa5f837c51a76 min read
Read More