HomeTechnologyBadge engineering could be worse than this: The 2026 Subaru Uncharted

Badge engineering could be worse than this: The 2026 Subaru Uncharted

TechnologyFebruary 26, 2026
2 min read
Badge engineering could be worse than this: The 2026 Subaru Uncharted
Subaru has a new EV using the platform it shares with Toyota, starting at $34,995.
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Much of the Subaru Uncharted makes very little sense. The “new” EV clearly resembles the Solterra, upon which Toyota and Subaru jointly developed the Uncharted and the bZ Woodland as a continuation of a partnership that stretches back to 2012 with the FR-S/BRZ/86. This time, a fifth sibling joins the platform: the Subaru Trailseeker, which arrives simultaneously with slightly more power, capability, and a larger rear canopy (but you have to wait until March 2 to read more about that one).

Most surprisingly, the Uncharted is the first front-wheel-drive Subaru sold in the United States since the Impreza switched to all-wheel-drive for model year 1997. The base FWD Uncharted will therefore offer a class-leading range estimate of 308 miles (496 km), while the Sport AWD trim can do 287 miles (462 km). Subaru has reportedly partnered with Panasonic to develop solid-state batteries for a Solterra replacement, but that project is still in development.

Does the above make the Uncharted a bad car? Not at all. Instead of throwing money and resources at more kWh during this liminal phase of EV adoption, sticking with the Solterra’s 104-cell 74.7 kWh battery helps keep the starting price for a FWD Uncharted at $34,995 while also avoiding the vicious cycle of compounding mass by reducing the curb weight. A Premium FWD weighs just 4,145 lbs (1,880 kg), and stepping up to AWD adds fewer than 300 lbs (136 kg). And as with the Solterra for 2026, the Uncharted features a NACS charging port to allow access to more than 25,000 Tesla Superchargers—revealing that, at the very least, Subaru and Toyota can accept the reality of the situation.

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Source: Ars Technica

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