HomeTechnologyRing cancels Flock deal after dystopian Super Bowl ad prompts mass outrage

Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage

TechnologyFebruary 14, 2026
1 min read
Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage
“This is definitely not about dogs,” senator says, urging a pause on Ring face scans.
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Amazon and Flock Safety have ended a partnership that would've given law enforcement access to a vast web of Ring cameras.

The decision came after Amazon faced substantial backlash for airing a Super Bowl ad that was meant to be warm and fuzzy, but instead came across as disturbing and dystopian.

The ad begins with a young girl surprised to receive a puppy as a gift. It then warns that 10 million dogs go missing annually. Showing a series of lost dog posters, the ad introduces a new "Search Party" feature for Ring cameras that promises to revolutionize how neighbors come together to locate missing pets.

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Source: Ars Technica

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