Home/Technology/Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage

Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage

TechnologyFebruary 14, 20261 min readAttributed summary
Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage
“This is definitely not about dogs,” senator says, urging a pause on Ring face scans.
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Amazon and Flock Safety have ended a partnership that would've given law enforcement access to a vast web of Ring cameras.

The decision came after Amazon faced substantial backlash for airing a Super Bowl ad that was meant to be warm and fuzzy, but instead came across as disturbing and dystopian.

The ad begins with a young girl surprised to receive a puppy as a gift. It then warns that 10 million dogs go missing annually. Showing a series of lost dog posters, the ad introduces a new "Search Party" feature for Ring cameras that promises to revolutionize how neighbors come together to locate missing pets.

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Source: Ars Technica

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