![Netflix’s basic ad-free subscription was priced at .99 per month for U.S.-based users [File]](https://i0.wp.com/www.thehindu.com/theme/images/th-online/1x1_spacer.png?w=696&ssl=1 "Netflix’s basic ad-free subscription was priced at .99 per month for U.S.-based users [File]")
Netflix’s basic ad-free subscription was priced at $11.99 per month for U.S.-based users [File]
| Photo Credit: REUTERS
Some Netflix users are reporting that they are being compelled by the platform to switch to other subscription models that are more expensive or those that include ads, as the platform winds down its basic ad-free plan, reported The Verge.
Netflix’s basic ad-free subscription was priced at $11.99 per month for U.S.-based users. Subscribers’ others options include the more expensive ad-free plan priced at $15.49 per month or the cheaper $6.99 per month plan that includes ads. There is also a premium tier.
Netflix highlighted earlier that it would be focusing on monetisation through ads.
Furthermore, in 2023, the streaming giant also implemented a password sharing crackdown that was followed by strong growth in subscribers.
(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)
“The ads plan now accounts for 40% of all Netflix sign-ups in our ads markets and we’re looking to retire our Basic plan in some of our ads countries, starting with Canada and the UK in Q2 and taking it from there. On the advertiser side, we continue to improve the targeting and measurement we offer our customers,” said Netflix in its earnings call on January 23 this year.
Netflix ended 2023 with 12% revenue growth, up from 6% in 2022, according to its earnings report.
