The pan-India market is the new trend, but it is grossly misunderstood by some heroes, given the disastrous results of their films in Hindi.
A recent example is Ram and Puri Jagannadh’s film Double iSmart, which hoped to gain success in the North after iSmart Shankar achieved record viewership on YouTube for its Hindi-dubbed version. However, Double iSmart flopped without a trace, despite Puri bringing in Sanjay Dutt as the villain to appeal to Hindi audiences.
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Bellamkonda Sai Sreenivas had a similar experience. His film Jaya Janaki Nayaka garnered millions of views on YouTube for its Hindi-dubbed version. Buoyed by this, Bellamkonda believed he had won over Hindi audiences and decided to remake the Telugu blockbuster Chatrapathi in Hindi. But, it turned out to be a massive disaster.
The most recent example is Nani’s Saripodhaa Sanivaaram, which Nani actively promoted in Hindi. His previous film, Hi Papa (Hi Nanna), had good viewership on streaming platforms in its Hindi-dubbed version. However, his latest Hindi release, Surya’s Saturday, was a complete washout, despite Nani’s continuous efforts to impress Hindi audiences.
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The conclusion is clear: YouTube or OTT views are not establishing Telugu heroes in the Hindi theatrical market. They should not rely on these views but instead focus on creating ambitious projects that can truly excite Hindi audiences.
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