Why Raayan is Beating Kalki 2898 AD on OTT?


Raayan Kalki 2898 AD OTT

As we reported earlier, Nag Ashwin and his team achieved significant success with the theatrical run of Kalki 2898 AD, but the response has been largely negative since it began streaming on Netflix and Amazon Prime Video.

The reason is simple: Kalki 2898 AD benefits from the visual experience of a theater but feels boring when watched at home. Social media reviews indicate that many viewers either skip the entire first half or watch it in fast-forward mode to avoid the tedium.

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What has come as a big surprise is that Dhanush’s crime drama Raayan, which began streaming at the same time, is trending ahead of the grand epic Kalki 2898 AD on Amazon Prime Video.

While Raayan has received mixed reviews, its crime genre and intensity make it well-suited for OTT platforms, which cater to fans of this genre.

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In contrast, Kalki 2898 AD has failed to generate excitement for a repeat watch, with even first-time viewers finding it dull and boring. It’s no wonder that a regular film like Raayan is outperforming a grand production like Kalki 2898 AD.



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