Akshay Kumar’s Kesari Chapter 2: The Untold Story of Jallianwala Bagh is slowly gaining attention, thanks to its powerful storyline, promising performances, and extraordinary early reports.
The film has already made waves through an exclusive fan-first screening campaign.
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The registration for these early shows, launched on the District app, sold out within minutes, sparking hope that the movie has struck the right chord with audiences both emotionally and politically.
Union Minister Hardeep Singh Puri and Delhi CM Rekha Gupta praised the film as “powerful” and “deeply moving” after watching a special screening. This sentiment echoes the recent tribute paid by PM Modi to C. Sankaran Nair, on whom the film is based.
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However, the delay in opening advance bookings for the general public has raised concerns. Fans are questioning the makers—if the film received such overwhelming praise during fan screenings, why the hesitation with advance bookings?
Is it a lack of confidence in Akshay’s stardom, or have the makers realized the film hasn’t yet generated significant ground-level buzz?
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If the trend from fan screenings is to be believed, the film should ideally open with 20 crores on its first day at the box office. But is that happening?
The question arises—are the early screenings part of a PR strategy, or is the ground-level reality different from what’s being portrayed?
This hesitation to open advance bookings raises doubts about whether the excitement is as organic as it appears or merely a carefully crafted marketing campaign.
Trade experts predict a below-average opening Day 1 collection of 6-8 crores, with the film’s performance closely dependent on word-of-mouth.
As we have seen with Akshay’s recent disasters, if advance bookings open and the response is poor, it could create a negative perception, further hurting the film’s box office prospects.
As a result, the makers are playing it safe by delaying bookings and banking on initial audience reactions.
While the film’s early signs are promising, it remains to be seen whether Kesari Chapter 2 can deliver a decent opening.
