Jr NTR has a lot pinned on Devara which happens to be his immediate next film after RRR. The film is scheduled to release this September 27th and there is a fair bit of box office emphasis on the same.
But coming to the point of discussion here, NTR appears to be wasting some golden period of time now.
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While NTR had already wrapped up the filming for the film, he had enough time at hand to carry on with the promotional campaign. He could have easily commenced the promotions by now, at least in the Hindi belt.
The markets of heroes in the Hindi belt are dependant on the early promotions and the all-important content. In the case of Devara, NTR could have easily ticked the first box considering all the free time he had at hand.
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It isn’t like a customary Telugu film where a hero can start the promotions one week before the release and be done with it. This is the kind of pan Indian film that could make do with a winning promotional campaign in Hindi.
NTR is a great orator himself and he has the RRR foundation to build on. So touring the North cities and actively promoting his film might have been a good option.
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Tarak has the likes of Saif Ali Khan and Janvhi Kapoor to boost the Hindi campaign, adding to his own vocal prowess. But there is no consolidated effort on this front thus far.
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