We have recently seen a few “scale” films, meaning they are not regular commercial films—these include Salaar, Kalki 2898 AD, and Devara.
The common pattern among all three films is a lack of strong content, which has resulted in mixed talk. However, all these films have generated massive numbers due to their unique backdrops and star casts.
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This again proves the theory that a hit or blockbuster at the box office may not necessarily have solid content. Star-driven “event” films excite crowds for a one-time theatrical watch, even with average content, and this has been proven more than once recently.
Now, next up is Megastar Chiranjeevi’s fantasy film Vishwambhara, which has generated extreme mixed talk right from the teaser itself. This doesn’t mean the result will be the same, though it raises valid concerns for the team.
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Films like Pushpa 2 and Game Changer are not scale films, but they are star vehicles. Allu Arjun’s Pushpa 2 is generating hype across the nation, while Ram Charan’s Game Changer result will only be known when it is released.
So, from Salaar to Devara, we have seen big hits. Now the question is, who will be the first star to deliver a perfectly satisfying film?
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