US considering potential divestment of business in Google’s antitrust case | Tech News

Google has said it plans to appeal, and that its search engine has won users through its quality. Google said it faces robust competition from Amazon and other sites where users go directly to search for goods or services, and that users can choose other search engines as their default.

 

Some companies that compete with Google have called for a breakup.

 

Reviews site Yelp, which sued Google over search in August, says spinning off Google’s Chrome browser and AI services should be on the table. Yelp also wants Google to be prohibited from giving preference to its own local business pages, which compete with Yelp, in search results.

 

Adam Epstein, president and co-CEO of search ad company adMarketplace, said the threat of ordering Google to sell off parts of its business could be used as a way to enforce less drastic remedies.

 

“Google is not going to have the incentive to comply unless they have the Damocles’ sword of divestiture hanging above them,” he said.

 

Rival search engine company DuckDuckGo has called for the court to require Google to license its search results to competitors who could then build and improve their own products.

 

Microsoft, which operates rival search engine Bing, and Apple, which receives billions of dollars annually from Google, declined to comment.

 

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Oct 09 2024 | 9:05 AM IST