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    Untangling the challenges of distribution and monetisation of news in a complex environment


    News is being consumed across a plethora of platforms. We look at how the distribution of news content across platforms translates into revenue for channels.

    The consumption of news has transcended traditional boundaries, gone are the days when news was confined to living room TV sets or scheduled evening updates. Today, it’s a 24/7 presence across smartphones, computers, smart devices, and more. This necessitates news channels’ ubiquitous presence across all these platforms at all times.



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