The Greatest Of All Time: Vijay's Triple Disaster

Thalapathy Vijay’s latest release, GOAT (The Greatest of All Time), is proving to be a colossal disaster in the Telugu market.

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The trailer was poor, the songs were worst, there were zero promotions and the film received extremely negative reviews from Telugu audiences.

While GOAT is faring somewhat better in Tamil Nadu and overseas, it has bombed badly in Telugu states.

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Vijay’s previous films like Master, Adirindi, Varasudu, and Leo were profitable and fetched decent profits to the Telugu distributors, even Beast was an average fare, but GOAT is on track to be his worst-performing film ever in Telugu.

The film’s pre-release business was pegged at over Rs. 20 crores in Telugu states, but it now seems unlikely to even touch the Rs. 10 crores mark. The film is projected to end up with a share of less than Rs. 5 crores for the four-day weekend.

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By the time the dust settles, GOAT is expected to be a double or even triple disaster, an unprecedented flop in Vijay’s career in Telugu.

This sharp downturn marks his first major disaster in the Telugu states since 2017, a stark contrast to his generally successful recent track record in Telugu cinema.

Vijay and his fans must have expected more from one of his last films before he quit films and took a plunge into politics.