Suriya who was once hailed as a minimum-guarantee hero in Telugu lost his market completely thanks to his recent spate of films. His last film further distanced him from the Telugu audience.
Now Suriya is gearing up to bounce back with his latest film Retro. Directed by Karthik Subbaraj, this film features Pooja Hegde as the female lead and promises a unique experience with its vintage look and stylish treatment.
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The recently released glimpse video received positive feedback. Suriya is now strategically focusing on strengthening his presence in the Telugu market.
The makers are making sure Retro is being positioned as a film that feels like a straight Telugu release.
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Sithara Entertainments has acquired the Telugu rights and is planning an extensive promotional campaign, including interviews and a pre-release event.
With Retro, Suriya is aiming to reconnect with both mass and class audiences. The film is expected to balance commercial elements effectively.
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Karthik Subbaraj’s signature style and Santhosh Narayanan’s music are said to be standout features. Suriya’s role reportedly has a strong character arc, which aligns with his efforts to engage a broader audience.
As Retro is being released as a pan-India film, the marketing strategy is designed to target multiple markets, including Hindi. With Suriya enjoying decent popularity in Bollywood as the original Ghajini hero, this film could play a crucial role in boosting his career.
The film’s shooting has been wrapped up, and post-production is progressing rapidly. Retro is set for release on May 1, and it remains to be seen if this project can help Suriya reclaim his box office dominance.
