It is a norm in the Bollywood industry that the makers usually declare inflated collections to create more hype about their films. An inflation of 3-5% is considered acceptable by industry standards.
So, if a film earns 10 crores, it’s not unusual for the reported figure to be 10.5 crores.
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But the scenario is different in the South, especially in the Telugu industry. There is a huge craze for records among star heroes and many makers declare 25-30% exaggerated collections to massage the egos of their stars.
It seems Bollywood is also now catching up with that trend and posting inflated collections in the range of 20-25% and that too for a film that doesn’t star any big names.
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Stree 2, starring Shraddha Kapoor and Rajkummar Rao, has been doing extremely well. Trade reports suggest the film made 60 crores on day one (including paid previews) and around 30 crores on the second day, totaling 90 crores net.
Despite this, the makers have declared that the film crossed 100 crores in two days, claiming 65 crores on the first day and 35 crores on the second.
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This exaggeration is raising eyebrows among trade experts, who wonder why the makers are so desperate when the film is already performing well.
Instead of helping, these inflated numbers could attract unnecessary hate and negativity.
A theater owner from Rajasthan noted, “I thought manipulation in collections was reserved for films that weren’t performing well, but I was wrong.”
Similarly, a trade analyst pointed out, “When a film is already doing outstanding business, there’s no need to inflate and manipulate collections.”
One big distributor wrote, “Big scam going on. Pehle … 1%…3%… Phir …. 5%…7.5%… Aur Phir …. 10%….12%… Then … 15%… Aajkal …. 20%…”
Stree 2 is on track to be a massive blockbuster, potentially touching 400 crores in its lifetime. With such a free run ahead, there’s no need for exaggerated numbers—hopefully, common sense will prevail.
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