Spotify is enhancing the audiobook experience for premium users through three new experiments: video clips, author pages, and the ability to add visuals that appear while users listen. These initiatives are part of Spotify’s effort to improve its audiobook offering and bring listeners closer to their favorite authors and stories.
One notable feature being introduced is the option for authors or publishers to submit a short video—up to 30 seconds long—for their audiobooks. The videos may feature anything from a segment of an interview to behind-the-scenes footage from the audio recording process, or even a message from the author.
The introduction of video clips for audiobooks aligns with Spotify’s ongoing investment in the format, as video consumption has grown in popularity on the platform, particularly following the launch of music videos and video podcasts. In a recent earnings call, CEO Daniel Ek suggested an expansion of its video offerings was coming.
Spotify is also experimenting with visuals for audiobooks. Called “Follow Along,” this feature aims to provide a more immersive experience, making it feel as if users are flipping through a book with illustrations, photos, and graphics. These visuals will appear where the book cover typically is on the screen. It can be found in the “extras” section and there are time stamps for users to jump to specific chapters.
Additionally, the platform is piloting “Author Pages,” which build upon the Artist pages previously launched by Spotify. These dedicated profiles will showcase authors’ backgrounds, works, and other relevant information, making it easier for users to explore an author’s entire catalog.
These tests are currently live for premium listeners in all markets where Spotify audiobooks are available, including the U.S., the U.K., Australia, Canada, France, Belgium, Ireland, New Zealand, Netherlands, and Luxembourg.
Only select authors and publishers have access and it’s mobile-only for now.
