Samsung Begins India Assembly of Pricey Flagship Smartphones


Samsung Electronics Co. has begun making its fold and flip smartphones as well as its latest Galaxy S23 flagship in India, renewing its focus on a key growth market where Chinese devices have eaten into its sales.

The South Korean giant’s Indian unit previously imported some of its premium flip and fold devices into the world’s second-biggest smartphone market, but is now assembling its entire phone portfolio locally, Raju Pullan, the head of Samsung’s mobile business in the country, said in an interview on Monday.



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