In an attempt to get people talking about Baby John, Janhvi Kapoor and her Sunny Sanskari Ki Tulsi Kumari co-stars have been trying to promote the song Nain Matkka by creating a trend out of it.
Varun Dhawan, Rohit Saraf, Sanya Malhotra, and Maniesh Paul danced to the song with Janhvi, adding their own touch of humour. Varun Dhawan also shared another video of himself in front of the Taj Mahal Palace in Mumbai, dancing to the song. It is clear that after the success of Citadel: Honey Bunny, Varun has been actively promoting his new film on Instagram.
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With reels and social media, a trendy dance hook can go viral and promote the film on a budget, but is it working with Baby John?
Other actresses like Samantha and Tamannaah have also hopped on to the trend hoping it will catch on with the audience. But it is simply not creating enough buzz.
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It might be because the hype for Pushpa 2 has been reigning in the entertainment sector. It seems difficult for any other movie or show to quite match that level of anticipation yet.
The promotion for Pushpa 2 has been on the ground, with pre-release events taking place in several cities. This has created a bigger hype surrounding the film as compared to a short-lived Instagram dance trend, a route Baby John seems to follow.
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