What is happening with the Sankranti releases, especially with the U.S. prints? The situation with the U.S. or overseas prints is really sad, unfortunate, and unacceptable.
Director Shankar’s Game Changer, which has been in production for almost three plus years, was still in re-recording and undergoing last-minute final checks. The content was delivered at the last minute to the U.S. distributor, leaving them uncertain whether it would arrive on time. Tamil and Hindi prints weren’t even delivered for premieres.
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When a star hero film releases, fans don’t understand the struggles faced by the distributors; they just want a huge release. They don’t care about the demand or whether the prints are delivered on time from the production side. They simply attack the U.S. distributors.
It’s not just with Game Changer—two other Sankranti releases are also facing the same issues. Even Balakrishna’s Daaku Maharaaj had its final copy delivered just a few hours ago to the U.S. distributor Shloka Entertainments, who now has to go through the nerve-wracking tension of delivering digital copies and physical drives to the theaters. The fans of these heroes target the distributor and start abusing them.
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If films like Daaku Maharaaj, Sankranthiki Vasthunam and Game Changer can’t deliver content at least in 48 hours in advance to U.S. distributors, how reasonable is it to expect a proper release?
Should the distributors, who have invested a lot of money, be worrying about receiving the prints on time, or should they worry on the film’s results, and the recovery of their investment? The movie business itself is a big gamble with a lot of risks. Is it fair to put this kind of tension on their heads by not delivering the content well in advance?
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This is a completely bad practice. Even when we look at films coming out, one wonders why the final copy can’t be ready at least 48 hours in advance. It sounds very odd, and this is the worst practice that is repeatedly happening in Tollywood, which boasts about pan-India films and thousand-crore blockbusters. This is the sad reality for buyers.
