The influencer market in India is witnessing a significant downturn after YouTuber and podcaster Ranveer Allahbadia’s controversial remarks on the show India’s Got Latent.
While the Supreme Court has allowed him to resume his podcast, The Ranveer Show, the backlash from his comments has severely impacted brand endorsements.
Also Read – Madness In Hyd: Drunk Ladies Ram Car In KPHB
Marketing agencies and influencers report that brand rates have dropped by as much as 50% in some cases, with companies now hesitant to collaborate with digital creators.
According to Sumon K Chakrabarti, co-founder and CEO of ad agency Buffalo Soldiers, brands are either slashing fees or entirely avoiding partnerships with influencers.
Also Read – Divorce For Sleep? India Leads Shocking New Trend
Lifestyle influencer Shivaditya Barjatya noted that even macro-influencers who previously charged Rs 2.5 lakh per endorsement have seen a 5-10% reduction in their rates. “Brands are nervous. The bigger the following, the more scrutiny they now face,” he said.
Even stand-up comedian Samay Raina, who hosted India’s Got Latent, has suffered losses, with an energy drink brand pulling out of a deal. The controversy erupted after Allahbadia asked an inappropriate question to a contestant, leading to multiple police complaints and the removal of all episodes from the show.
Also Read – Hiring Twist: Store Salesman Turns Coder
The Supreme Court, while granting Allahbadia permission to restart his podcast, made it clear that he must adhere to standards of decency. However, the damage to the influencer economy is already done, with brands becoming more cautious about their associations. The fallout of this controversy has raised serious questions about the future of influencer marketing in India.
