The kind of global phenomena that RRR created on Netflix was virtually unprecedented. The film reached places on OTT that no other Indian film could reach in the past and it featured a whole lot of branding value to Netflix.
If that wasn’t enough for Netflix to go out for Rajamouli’s next film, the recently released RRR behind and beyond documentary is also pitching the OTT giant a lot of value.
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There is a lot of discussion on social media about RRR, and this will only go on to add more value to Netflix and its library.
At this rate, it could perhaps be argued that Netflix owes Rajamouli a lot of due value. They must certainly be going all out to get their hands on the upcoming works of Rajamouli, who has been working wonders for them, not just in domestic Indian market, but also on global OTT.
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Earlier there were reports that Netflix paid in the range of ₹250 crore for the OTT rights of RRR. Now, considering the kind of returns that they got with this film and the subsequent behind the scenes documentary, they must surely be spending a big check on Rajamouli‘s next film.
Rajamouli is already branding his next film with Mahesh Babu as a global film. Considering his rich association with Netflix, the chances are that the OTT giant might go all out to secure the rights of this much anticipated project.
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A few social media visitors are already commenting that Netflix must pay double the price that it paid for RRR in order to get their hands on the Rajamouli film with Mahesh Babu. They are commenting that Netflix must pay in the range of ₹500 crore for this film.
This is just a social media theory for now, but what is for certain is that Netflix would certainly go all out to secure the OTT rights of Rajamouli’s upcoming work.
