PVR Inox, one of India’s leading multiplex chains, is once again facing public outrage. This time for allegedly overcharging customers at ticket counters.
Just weeks after being fined by a consumer court in Bengaluru for playing ads for as long as 25 minutes, the company is now under scrutiny for deceptive pricing practices in Lucknow.
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A Lucknow resident recorded a video exposing how the PVR Inox property at Hazratganj was charging significantly higher prices for tickets than those listed on online booking platforms.
The woman explained that on the popular ticket booking platform BookMyShow, four tickets for Chhaava were priced at ₹640 (₹758 after convenience fees). To avoid the booking fee, she decided to purchase the tickets directly at the counter.
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However, she was shocked to find that the counter price for one ticket was an astonishing ₹259.50, bringing the total for four tickets to ₹1,038.
When she confronted the staff, she was told that the additional charges included GST and other fees.
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After further argument, the staff removed a combo snack offer that had been secretly added to the total. Yet, the final amount was still ₹938—far more than the online price.
Only after escalating the issue, she was finally charged ₹160 per ticket.
Insiders have revealed that this practice is rampant, particularly in the Northern belt, where staff are pressured to push combo snack deals onto unsuspecting customers.
This Lucknow incident has reignited debates on transparency in multiplex pricing. Such deceptive practices not only exploit customers but also break the trust people place in multiplex chains like PVR Inox.
