This Diwali is going to bring a mind-blowing Bollywood clash. Singham Again and Bhool Bhulaiyaa 3 are the films that are going to battle it out at theatres on Diwali.
Audiences seem super excited for this clash and makers of both the films are trying to create buzz. Not just in terms of entertaining content, the films are also battling on the PR and technical front.
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The Ajay Devgan led Singham Again has already occupied 60% of the theatres for its release. Rohit Shetty’s power packed direction, and the star power of major Bollywood actors like Ranveer Singh, Deepika Padukone, and Akshay Kumar is going to brace Singham Again.
Seeing the strategy of the makers of Singham Again, the makers of Bhool Bhulaiyaa 3 went into a panic mode. They finally pulled their master stroke of Pushpa 2!
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How does this Allu Arjun led Telugu movie come in between this battle? It is because the distributors of Bhool Bhulaiyaa 3 and Pushpa 2 are the same.
In a strategic move the makers have demanded cineplexes to screen Bhool Bhulaiyaa 3, only after which they will allow them to show Pushpa 2. Theatre owners know the worth of the Telugu blockbuster and the money it can make, hence they must find a way to screen Bhool Bhulaiyaa 3.
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The strategy seems commendable but only time can tell if it succeeds.