Telugu cinema audiences are known for embracing films from any language and supporting movies from different regions without bias.
Even when big-budget local films are released, they continue to support films from other industries, and theaters adjust screen allocations accordingly. However, this sometimes results in Telugu films losing out on theater space to other language films.
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A long-standing issue persists: when Telugu films are released in other states, they struggle to secure the same number of screens.
A recent incident from the Kannada film industry highlights this problem. Rakshit Shetty’s Ibbani Tabbida Ileyali struggled to get enough screens in Bengaluru, as most were allotted to Vijay’s Tamil movie The Greatest of All Time (GOAT), despite its poor reviews.
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This has raised concerns among Kannada audiences, who are now questioning why their local films are being sidelined in favor of other-language releases.
This frustration mirrors the struggles faced by Telugu producers. They have encountered similar issues for years, often sacrificing screen space for other language films, even when their own movies are performing well.
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For example, the recent Telugu film 35 received rave reviews and is being praised by audiences, yet it struggles to find sufficient screens. Many have been given to the Telugu-dubbed version of GOAT, even though theaters are running empty due to the film’s poor response.
This ongoing issue has sparked a wider debate.
While audiences are open to films from any language, why don’t local films receive the same support in their own regions?
Social media is buzzing with posts criticizing this preferential treatment, with many demanding fixed rules for allocating screens to Kannada films in Karnataka.
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