In 2024, the star heroes of Tollywood achieved remarkable success at the box office, elevating the stature of Indian cinema.
Allu Arjun and Prabhas, in particular, made headlines with their spectacular box office earnings, which became a major talking point across the country. Their films, Kalki 2898 AD and Pushpa 2, made a significant impact, dominating both domestic and international markets.
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Prabhas’ Kalki 2898 AD generated massive expectations and went on to gross over 1000 crores, marking the biggest success of his career.
Pushpa 2 shattered records, grossing 1700 crores in both national and international markets.
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Combined, the total box office revenue from these two films alone almost touched 3000 crores, a remarkable feat that the trade industry noted with excitement.
These incredible achievements have taken Tollywood’s reputation to new heights, further establishing it as a dominant force in the film industry.
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Interestingly, when compared to Bollywood’s Shah Rukh Khan, who earned a total of 2700 crores from his 2023 releases—Pathaan, Jawan, and Dunki—the Tollywood stars outperformed their Bollywood counterparts in 2024.
Jawan alone grossed 1200 crores, Pathaan brought in 1050 crores, and Dunki added another 450 crores.
While Shah Rukh Khan’s collections in 2023 were extraordinary, the combined success of Prabhas and Allu Arjun has clearly placed Tollywood ahead of Bollywood, showcasing the increasing influence of South Indian cinema.
These successes suggest that Tollywood is not only competing with Bollywood stars but is now positioned to surpass them, further solidifying its global presence.
In 2024, however, Tollywood might have to take a back seat as there is no film that can match the hype of Pushpa 2 on pan-India level.