Power Greed Of OTTs Destroying Film Industry

August 29, 2024

The film industry is currently facing a major shift in power dynamics due to the growing influence of OTT platforms.

Traditionally, film producers had control over release dates and distribution, but now, OTT platforms are increasingly dictating these terms.

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Producers often receive a substantial portion of a film’s budget from OTT deals, which can force them to align with the release dates demanded by these platforms.

While this helps producers recover their costs, it’s creating challenges for distributors who invest heavily in films with the expectation of theatrical releases.

Also Read – Genius OTT Strategy: Turning Pauses into Profits

OTT platforms have not always proven successful in the Indian market. Films that perform well on streaming services are often those that have already succeeded at the box office.

This suggests that OTT’s control over release schedules and their impact on box office performance might be disrupting traditional methods of success.

Also Read – OTT Response: “How This Film Collected 150 Crs?”

Currently, many films are squeezed into crowded release windows due to OTT agreements, leading to poor results.

Currently, films are frequently forced into crowded release windows due to OTT agreements, leading to subpar results.

For example, the release of three major films—Stree 2, Khel Khel Mein, and Vedaa—on August 15 resulted in disappointing performances for two of them. This was due to OTT guidelines requiring these films to be available on their platforms during Dussehra, forcing the August 15 release date.

However, it’s important to recognize that OTT platforms are simply pursuing their own business interests. Every business seeks power and control to maximize its benefits.

OTT platforms are reshaping the industry by exerting more control over release dates and box office terms. This shift is challenging the traditional film distribution model and is creating problems for exhibitors and distributors.