It looks like the OTT Platforms are slowly gaining control over the Film Industry and started dictating terms.
They are also dictating the release dates of the film. The situation has gone to the extent of pulling out films from the Sankranthi, the biggest season for film releases.
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A big producer doing a film with a successful combination sealed deal with Amazon Prime for their film and is planning the film release for Sankranthi.
Sankranthi is the biggest season for film releases and also, this is a family audience favorite film. So, releasing the film for Sankranthi is a no-brainer.
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Meanwhile, there is another big film starring a Senior Star. The VFX-rich film is also planned for Sankranthi.
Amazon Prime is close to closing the deal for this film. In case, it is sealed. The first film should back out of Sankranthi because they already have one film, they are instructing.
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Netflix already has a film starring Senior Mass Hero for Sankranthi. So, there is no chance of going to Netflix.
The first producer is shellshocked now. SonyLIV which stopped buying due to a management change is expected to start buying films from October. Jio recently acquired Hotstar and will also start buying at the same time.
The first producer is hoping that either SonyLIV or Jio buys his film and he can come from Sankranthi.
Amid all this mess, you are wrong if Amazon is paying a lucrative price for the VFX-rich Senior Star’s film. The best quote now is only 60% of the expected price.
This is the plight of Telugu producers now. They killed the theater run in OTT madness and now, the OTT platforms playing football with them.
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