OTT Audiences has pointed out that Netflix probably has a bias against Kannada content and does not want to feature stories from the language.
While the platform is readily available for content from other South Indian languages. Kannada movies are getting sidelined by the platform for a long time. Even titles like ‘Garuda Gamana Vrishabha Bahana’, or ‘Sapta Saagaradaache Ello’ are taken up by Prime Video or Zee5.
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Fans complain that Netflix works upon the principles of populism and only takes up titles which already have a big fan base. ‘Kantara’ for example is streaming on Netflix.
In the Next On Netflix India, the only Kannada title that was featured was ‘Bagheera’ and viewers say that they could not bear it for any longer than 10 minutes. There were many more better titles in Kannada that could have been picked but Netflix only takes movies based on audience number.
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This has been going on for quite some time now. And audiences think they are sidelined by major OTT giants because there are sometimes no Kannada dubs for many popular titles and the dearth of Kannada titles is remarkable.
Netflix, and other platforms too, will have to rethink this matter if they want to cater to the various states equally.
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