OnePlus, the global technology company, has unveiled its latest brand campaign. It aims to break boundaries and invite individuals to see the world through a new lens.
The campaign titled ‘Capture Beyond Boundaries’ is an ode to all the artists who relentlessly push boundaries, bridging the gap between humans and nature, and transforming the ordinary into the extraordinary.
The ‘Capture Beyond Boundaries’ campaign showcases the capabilities of OnePlus 11 5G, enabling users to capture images leveraging the power of the 3rd Generation Hasselblad camera for mobile.
Through this campaign, OnePlus invites everyone to embrace the limitless possibilities that lie within the intersection of art, technology and nature, the company stated in the press release.
continued below
To further engage its audience, OnePlus encourages participants to share their own interpretations of the campaign theme using the hashtag ‘Capture Beyond Boundaries’ on social media platforms.
By doing so, users will have a chance to be featured on OnePlus’ official social media channel, showcasing their perspective and creativity to a global audience.
OnePlus spokesperson said, “We believe in the inherent connection between humans and nature. Our goal with this campaign is to celebrate the artistic spirit that thrives in our world, and to inspire our community to explore and capture the beauty that surrounds us. We aim to redefine the way people perceive the world and ignite their creative potential.”
Watch the campaign here:
Most Read in Advertising
Join the community of 2M+ industry professionals
Subscribe to our newsletter to get latest insights & analysis.
Download ETBrandEquity App
- Get Realtime updates
- Save your favourite articles
