At Tirumala, the abode of Lord Venkateswara, a special service known as the Unique Service (sometimes referred to as “Srivari Seva”) is available for devotees. This service is designed for those who wish to engage in an exclusive spiritual experience and participate in the various rituals of the temple throughout the day. It provides access to multiple earned services, allowing the devotee to witness key rituals in the temple, which are typically reserved for a limited number of attendees.
The ticket for this Unique Service costs Rs. 1 crore and offers lifetime privileges (up to 25 years or for the remainder of the devotee’s life, whichever is earlier). Devotees who purchase this ticket are allowed to directly participate in significant daily rituals, such as:
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Suprabhatam: The early morning ritual of waking up the Lord.
Tomala Seva: The garlanding ceremony.
Archana: The ritual of offering names to the Lord.
Abhishekam: The sacred bath given to the deity.
Ashtadala Padapadmaradhana: A special offering of lotus petals.
Thiruppavadaseva: Removal of the Lord’s sacred cloth.
Kalyanotsavam: The celestial wedding ceremony.
Dolotsavam: The swinging ceremony of the Lord.
Arjitha Brahmotsavam: Participation in a condensed version of the grand annual Brahmotsavam festival.
Sahasra Dipalankara Seva: The lighting of a thousand lamps.
With the Unique Service, up to six family members are allowed to accompany the devotee, making it a comprehensive spiritual experience for families. This initiative by TTD provides privileged devotees with an opportunity to be deeply involved in the temple’s sacred rituals over a long period.
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