Documentaries and docu-series, once regarded as slow-paced and boring, are finding a new audience thanks to OTT platforms. They are becoming mainstream.
Netflix and Amazon Prime Video are now backing a range of documentary content, including series like The Romantics, Angry Young Men, The Elephant Whisperers, and Wedding.con.
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Angry Young Men: The Salim Javed Story, now streaming on Prime Video, debuted strongly, quickly becoming a top 3 series with more than 2 Million views and leading the non-fiction genre.
Netflix’s Modern Masters, a documentary on SS Rajamouli, has been in the top 10 since its release on August 2. It has garnered around 1.25 million views.
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Streaming platforms have made it easier and more cost-effective to produce these documentaries. They are less expensive to make compared to traditional films and TV shows, yet they often deliver good returns.
However, their appeal has generally been limited to urban and niche audiences.
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The rise of streaming services has transformed the documentary genre by providing more opportunities for creative storytelling.
Platforms have allowed creators to blend different styles and innovate, leading to greater exposure and experimentation within the genre.
The cost-effectiveness and high viewer engagement of documentaries make them a compelling choice for OTT services. While true crime remains a popular sub-genre, there is growing interest in other themes like technology, lifestyle, and relationships.
OTT platforms have significantly increased the visibility of documentaries, offering engaging storytelling that resonates with viewers.
This shift is evident in the success of various documentary series and the expanding range of content available on streaming services.
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