WhatsApp Business: New and Improved

It’s not just individuals benefiting from the raft of app updates being rolled out, many of them driven by advances in AI technology. Debuting in early 2018, WhatsApp Business has also witnessed a number of changes: for example, helping to integrate social media into a company’s sales and marketing departments more seamlessly.

There were a trio of improvements announced in April, though so far, they’ve had only a limited rollout. They included AI tools, Meta Verified, and the functionality to call larger business at the touch of a button: a boon for both businesses and its customers.

Meta Verified is a particular benefit: it displays a digital badge on a business’s social medial profile that reassures its customers that the company is registered with Meta, completely legit, and receiving “impersonation protection.”

Although Meta Verified on WhatsApp Business is currently only available currently in Brazil, Indian, Indonesia, and Columbia, it’s a big step in helping to reduce fraudulent activity and scams by separating genuine companies from inauthentic actors looking to trick individuals out of their cash or personal data.