Netflix’s U-Turn After Heavy Backlash

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Netflix’s U-Turn After Heavy Backlash


Netflix’s U-Turn After Heavy Backlash

Vicky Kaushal’s hit Chhaava, which is based on the life of Chhatrapati Sambhaji Maharaj, was launched on Netflix on April 11, 2025, after a world-class theatrical run. But its OTT launch made headlines with controversy as fans felt that the Telugu-dubbed version was absent, even though the movie was being screened in Hindi and Telugu in theatres.

This exclusion generated criticism from Telugu-speaking viewers in large numbers, as most of them were disheartened due to Rashmika Mandanna’s dominant role in the film and her huge popularity in the region.

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Netizens vented their anger on social media platforms, with “Rashmika is a big face, still no regional version?” pouring into Netflix’s posts. Some went so far as to ask how the platform could overlook regional inclusion for a movie that had already demonstrated its popularity across language lines.

The outrage pointed to the increasing call for regional language support in OTT releases, particularly for high-profile movies. In response to the outcry, Netflix quickly included the Telugu-dubbed version of Chhaava on April 12, a day after its original release.

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The fans appreciated this gesture, thanking the platform for hearing them out in a timely manner. Chhaava is now available in Hindi and Telugu with English subtitles and will be able to reach an even wider audience.

This episode highlights the need for local language availability in India’s multicultural entertainment space—a lesson that was learned by Netflix through public outrage.

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