According to recent reports, Netflix will spend a whopping $18 billion on content in 2025, a 11% increase from the $16.2 billion it spent in 2024.
However, That number is “not anywhere near a ceiling,” says CFO Spencer Neumann, suggesting that the company believes there is plenty of room for expansion in the future.
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This spending plan is part of Netflix’s overall strategy to stay in growth mode, investing in bringing more entertainment value per dollar.
Highlights for 2025 include the return of huge franchises such as “Stranger Things,” “Squid Game,” and “Wednesday,” with more spending on licensed content and live events.
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Netflix’s international studio business, overseen by Chief Content Officer Bela Bajaria, focuses on local relevance and real-world storytelling, as evidenced by the international hit “Squid Game.”
Although available in 40% of internet-connected TV homes worldwide, Netflix has only reached 6% of its addressable market, with plenty of room to grow.
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Netflix’s expansion is also underpinned by its robust subscriber base, which closed 2024 with 301.6 million paid subscribers globally. The company posted strong gains in new subscribers, adding more than 41 million in 2024, more than twice the growth of the prior year.
Netflix has also increased its revenue guidance for 2025 to $43.5 billion to $44.5 billion, an 11.5%-14% increase from last year. With its pricing power established through recent price increases, Netflix is well-positioned to continue its aggressive growth in the entertainment sector.
