In today’s world, information spreads quickly due to social media, which has become both a blessing and a curse for the film industry.
Social media helps fans stay updated, but it also leads to leaks that spoil surprises and compromises the hard work filmmakers put into their films.
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Unauthorized on-set pictures are now a common issue, with films like Game Changer, Pushpa 2, Toxic, Coolie, The Paradise, and Kannappa all falling victim to these leaks.
Now, the director of Nani’s Dasara, Srikanth Odela, has reacted strongly to this issue after his second film’s title The Paradise got leaked hours before the official announcement.
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He shared a post explaining the situation and made it clear that the leak was not the fault of his team.
In his post, he wrote, “It is better if you stop blaming ASSISTANT DIRECTORS or WRITERS for any leak in anyone’s film,” and added, “I know the bastards who leaked my title, and THEY ARE NOT FROM MY TEAM.”
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However, there are some films where teams might leak images or information intentionally to generate buzz and grab some spotlight.