Book My Show is an undisputed Market Leader in Ticketing Sites for years together. There were attempts by Just Tickets, Paytm, and TicketNew to break it but no one could make an impact.
Zomato had entered the fray by taking over Paytm’s events and ticketing business for Rs 2,048 crore to expand into this segment. This is their third vertical after Food Delivery and Quick Commerce.
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They launched an App called ‘District’ which offers dining, live events, and ticketing.
In Telugu land, District found support from Mythri. It is known to our readers that Mythri is aggressively into Exhibition Business.
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These Ticketing Platforms charge Booking Fee from Costumers. This Booking Fee varies from 12 Rupees to 36 Rupees.
There are various slabs basing on the Ticket Prices. Tickets from Zero to 74 Rupees are charged 12 Rupees while for tickets that costs more than 400 Rupees will have a Booking Fee of 36 Rupees.
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Not many know that these Ticketing Platforms share a portion of this Fee with the Theater Owners.
For every theater listed on their platform, the platforms pay an advance of the Booking Fee. Later, the Booking Fee is settled based on the Sale of the Tickets.
Book My Show offers anywhere between 30-40% of the Booking Fee with the theaters. The percentage goes down for theaters listed on Multiple Platforms. Many theaters are not happy with this Percentage.
It is said that Mythri entered into an understanding with ‘District’ to get 50% of the Booking Fee for their own and leased theaters.
District also agreed to pay high amount of advance for their theaters.
Sasi who heads Mythri distribution is also upset with Book My Show for its Rating feature. He believes the Ratings are impacting the films and he is not okay with a platform making a living out of the industry can not allow ‘Ratings’ to kill the films.
Considering all these factors, Mythri started encouraging ‘District’ to counter Book My Show. Mythri new theaters and possible lease theaters are being onboarded on District to counter Book My Show.
‘District’ also proactively partnered with Pushpa 2. It is a commercial collaboration like many other brands. The bookings of Pushpa 2 opened first on the platform giving an edge over Book My Show for the first time.
We will have to see if ‘District’ will be able to match to Book My Show in the coming days!
