20th Feb 2020 8:00 am
Maxxis India’s aim is to capture at least 15 percent of the Indian two-wheeler tyre market by 2023.
Maxxis India has announced that it has partnered with Yamaha as its supplier for two-wheeler tyres. As per the understanding, Maxxis will provide tyres for the new Ray ZR, Ray ZR Street Rally and Fascino.
While all three scooters will run tyres of the same size, the Ray ZR Street Rally uses ones with a different tread pattern. Commenting on the announcement, Bing-Lin Wu, marketing head, Maxxis India, said, “We are extremely excited about this partnership. As the development unfolds, Maxxis and Yamaha will steer this partnership to provide best of synergies in one product for the customers. As we begin our 5th year of operations in India, this association will further strengthen our portfolio for scooter tyres in India. We are hopeful that the relationship will help us create a new market for Maxxis Tyres and penetrate deeper in rural markets. We look forward to a long standing and fruitful association with Yamaha.”
The company also revealed that, apart from being factory fitment on the scooters, the tyres will also be available at select Yamaha and Maxxis dealerships across the country. Maxxis India is aiming to capture at least 15 percent of the two-wheeler tyre market in India by 2023. Last year, the company also entered into a partnership with Hero tyres to supply tyres for their scooters.