If we look at the latest big films like Salaar, Kalki 2898 AD, and Devara, one common aspect is that none of these films follow a conventional approach in terms of backdrop, setting, or production style.
However, when it comes to content, all three movies are mediocre, each with its own issues. Despite this, all three films have generated massive collections, with Kalki 2898 AD leading, followed by Salaar and Devara.
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So, why did these movies achieve such massive collections despite their average content?
The answer is simple: when a star is involved, and the film is produced on a grand scale with a unique visual experience, audiences flock to theaters. For instance, Guntur Kaaram, despite having a star like Mahesh Babu, failed to excite audiences because it lacked that visual appeal from the start.
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If the same Mahesh Babu stars in a ‘scale’ or ‘event’ film, even with average content, it would likely be a big success. All it needs to provide is a one-time theatrical experience; that’s enough for audiences these days.
In short, a grand-scale film with a unique visual appeal and content that offers a one-time theatrical experience is enough to generate massive numbers.
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