There is no doubt that Elon Musk played a huge role in Donald Trump’s victory in the 2024 US elections. While Republicans are grateful to him, the Democrats have decided to boycott his social media app and switch to the alternative.
Bluesky Social, a microblogging social media app similar to X, saw a surge of 700,000 users following the US elections. This pushed its global user base from 9 million in September to 14.5 million, with most new users coming from North America and the UK.
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Taylor Swift, who has been Anti-Trump throughout the election season, became a driving force behind this exodus as her fans were the first to jump the ship. According to reports, Swifties started leaving X within 48 hours of Trump’s win.
One of the fans documented her experience on X and claimed that the platform saw a massive rise in misogynistic content following the elections.
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This was backed by reports from the Institute for Strategic Dialogue confirming the rise of hate speech on X following Trump’s victory, with phrases like “Your body, my choice” increasing by 4,600%!
All of these factors, combined with Bluesky’s focus on community-building and its similarities to the old Twitter that everyone loved, are the reasons why people are leaving Musk’s social media app.
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