Man City’s Erling Haaland stars in new Beats by Dre advert – as he walks on hot coals, runs with wolves and does pull-ups off a mountain!

Erling Haaland has joined forces again with Beats by Dre in a promotional campaign captured in the Norwegian woods, with the slogan ‘Ordinary is for everyone else.’

The film showcases Haaland’s strength whilst playing to the Manchester City striker’s dry humour and personality as he does various activities from push-ups on the edge of cliff to wood-chopping with an axe before ending with the 24-year-old sitting waist-high in the snow and then doing press-ups on rocks in a flowing stream.

Beats supports Haaland on his journey throughout the 66-second clip and showcases a portfolio of his favourite products – including Beats Fit Pro, Beats Solo 4 and the Beats Pill.

Last October, Haaland teamed up with LeBron James in a promotional shoot for Beats that announced his arrival with the popular headphones company. It was titled as ‘The King and the Viking’ – in a nod to Haaland’s Norwegian heritage.

Haaland said: ‘The wide range of Beats products keep me motivated, so teaming up on this new film in Norway was awesome.’

Erling Haaland has starred in a promotional campaign for Beats by Dre captured in the woods

In the unique advert, Haaland did pull-ups off a mountain cliff and ran with wolves

At the end, Haaland sat solemnly with a pair of Beats on – as he sat buried in the snow

For Haaland, the Beats partnership comes alongside his deals with other brands like Samsung, Viaplay, Hyperice, Breitling and Dolce & Gabbana – plus a £200m agreement with Nike lasting more than a decade.

Haaland is also pocketing over £850,000 a week at Man City due to lucrative bonuses in his contract. 

The forward has 22 goals for club and country this season and scored the 25th hat-trick of his career as Norway beat Kazakhstan 5-0 in the Nations League on Sunday.