NTR after failing continuously with regular mass films, shifted his trajectory with Temper, and then onwards he hasn’t looked back.
However, his film Janatha Garage, which was his first collaboration with director Koratala Siva, faced some initial criticism.
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Fans had mixed reactions due to a lack of mass appeal, which led to some negative feedback during the early morning shows.
Koratala Siva admitted that the film diverged from fan expectations, but the movie eventually became a commercial hit due to the family audience’s support.
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Now, with the upcoming film Devara, there’s a buzz about the strategy of holding benefit shows at 1 AM in the Telugu states.
This move, which aligns the show’s timing with USA premieres, aims to create early excitement and gauge audience reactions.
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Koratala Siva is extremely confident that what happened during Janatha Garage will not repeat this time and Devara will appeal to all sections of audiences and fans.
The makers have taken this bold step to maximize the film’s initial impact.
Despite the risk involved—since early negative reviews could spread quickly, similar to what happened with Guntur Kaaram—the team’s confidence is high.
They believe that if the film meets audience expectations, the early shows will generate significant buzz and set a positive tone for its theatrical release.
As the promotional activities ramp up, fans are eager to see if Devara will deliver on the promises made and live up to the high expectations.
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