Prabhas had two mainstream OTT outings this year in the form of Kalki and Salaar. While Salaar premiered on Netflix earlier this year, Kalki has now debuted on Netflix and Amazon Prime Video.
Coming to the recall value on OTT, Salaar ticked the right boxes here. The film had enough commercial packaging and repeat-worthy action blocks that it could pull mass-lovers again and again after the OTT release.
Also Read – Jio Cinema Is Going To Bring Us The Life Of Cadets!
The opening fight, Kateramma fight, and the climax Shouryanga portion of Salaar were enjoyed upon repeating viewings by the OTT folk.
In the case of Kalki, does the film have as much recall value. It sure is a visually aesthetic film with elite grade-making values but does it have enough commercial wrapping to pull the repeat audience?
Also Read – List Of Titles Premiering On OTT This Week
Salaar’s action blocks were trending on social media for a long time after the OTT release, and in fact they still do occasionally. The BGM which was lambasted after theatrical viewing grew on the listeners after the OTT release and it worked out very well.
The initial response after watching Kalki is that the climax portion is the only bit that has sureshot recall value. The rest, not so much.
Also Read – India’s Next Big OTT: A Game-Changer for TV?
Can Kalki prove us wrong by trending atop continually on OTT? Does the film have enough armory to make it happen? We will know in the days to come. For now, the film has had a rather silent debut on OTT as we aren’t as many clips from the film on social media.
You May Like This
You May Like This
