Apple CEO Tim Cook has highlighted the impact of the company’s VR headset, Vision Pro, saying that users experience significant reactions when they try it for the first time. His comments came after Apple won a Black Pencil at the D&AD Awards for the design of Vision Pro’s operating system, visionOS. The Black Pencil is a prestigious recognition in the creative field.
“Apple Vision Pro was made possible by years of breakthroughs from our design and engineering teams. The result is so profound that people are often emotional the first time they try it. I’ve seen it firsthand,” Cook wrote in a post on X.
Cook also congratulated the Apple Design Team for winning this rare award.
In the comment section of the post, people congratulated Cook and the team for this achievement.
“Congratulations on creating yet another generation-defining product. I use mine for multiple hours every single day, for work and play. It’s honestly astonishing to me that, yet again, Apple has successfully redefined the human-machine interface for the next generation of products. Great work,” a user wrote.
“Thank you for this amazing technology! And congratulations on winning the award Tim,” another user said.
Apple launched Vision Pro in the US on February 2 at a starting price of $3,500. Recently, the company announced that it will sell the VR headset in more countries.
In a Vision Pro-related development, Marvel Studios and ILM Immersive have announced that “What If…? – An Immersive Story,” the first-ever interactive Disney+ Original story, will be released on May 30 for Apple Vision Pro as a free app for a limited time.
“Apple Vision Pro was made possible by years of breakthroughs from our design and engineering teams. The result is so profound that people are often emotional the first time they try it. I’ve seen it firsthand,” Cook wrote in a post on X.
Cook also congratulated the Apple Design Team for winning this rare award.
In the comment section of the post, people congratulated Cook and the team for this achievement.
“Congratulations on creating yet another generation-defining product. I use mine for multiple hours every single day, for work and play. It’s honestly astonishing to me that, yet again, Apple has successfully redefined the human-machine interface for the next generation of products. Great work,” a user wrote.
“Thank you for this amazing technology! And congratulations on winning the award Tim,” another user said.
Apple launched Vision Pro in the US on February 2 at a starting price of $3,500. Recently, the company announced that it will sell the VR headset in more countries.
In a Vision Pro-related development, Marvel Studios and ILM Immersive have announced that “What If…? – An Immersive Story,” the first-ever interactive Disney+ Original story, will be released on May 30 for Apple Vision Pro as a free app for a limited time.
