These days running self owned businesses are all the rage. Our Bollywood celebrities are not behind on this trend either, they are making their way significantly into the world of business.
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But is their venture a successful one or just for the sake of hoping on the business culture? It is noticed that celebs who choose a business true to their core value are performing well.
Other celebrities who are entering different niches all at once seem to have saturated their star appeal. Their brand promises a lot of services but fails to deliver quality that results in a drop of sales.
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From restaurant chains to beauty products, Bollywood celebs are everywhere. The star performer is Hrithik Roshan’s HRX, a 1000 crore grossing fitness brand that is true to the core values that he represents.
Katrina Kaif’s Kay Beauty is another big name that has tied up with Nyka and is earning huge profits by acquiring over 15 lakh customers. Hrithik and Katrina’s business model is something other celebs can learn from.
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Meanwhile, Deepika Padukone’s 82°E, Virat Kohli’s WROGN, Anushka Sharma’s Nush, Shahid Kapoor’s Skult are all facing losses. This shows that entering businesses to make big money is not easy, stardom is only of value when you can offer something of real value to the fans.
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