Ajith Kumar’s upcoming film Good Bad Ugly is all set to hit the screens on April 10.
Directed by Adhik Ravichandran and produced by Mythri Movie Makers, this action-packed entertainer has completed its censor formalities and received a U/A certificate. However, the censor board made some big edits before approving the film.
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Around 2 minutes and 5 seconds of footage were trimmed. This includes the removal of close-up shots of smoking, while disclaimers were added for longer smoking scenes. Some violent visuals had the blood blurred out.
Additionally, a sequence involving old Tamil songs required the makers to submit No Objection Certificates (NOCs) from the original composers and producers.
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We have to see if these cuts can make any dent on the film’s box office prospects.
The final runtime of the film is 2 hours and 19 minutes—tighter than usual for a big-star action film. The makers believe this leaner edit will improve the film’s pacing and keep audiences engaged throughout.
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As expected, Ajith won’t be participating in any promotional events. The promotional campaign in Tamil Nadu has been fairly low-key, sticking to the actor’s usual no-marketing approach.
There were initial doubts about the Telugu release strategy, but Mythri Movie Makers have now confirmed a strong release across Telugu states with decent screen count.
With pre-release business looking promising and confidence in the film’s content, the team behind Good Bad Ugly is hoping to deliver a solid box office success.
