The musical promotions of both Devara and Game Changer have commenced. While Devara has dropped two songs already, Game Changer has dropped one.
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Now the discussion is about the reach of these songs in the Hindi market, going by the stats put up by them both on YouTube.
Going by the number of views, Game Changer’s Jaragandi is a complete non starter in the Hindi YouTube space. This song has fetched 1.8 million views on YouTube thus far which is an abysmal number considering that it came out 4 months ago.
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On the other hand, Devara’s new released Chuttamalle (Dheere Dheere in Hindi) has accumulated 6.2 million in 21 hours.
The reach that Devara song got in Hindi in less than 24 hours is more than 3X as much as Game Changer’s song did in four months.
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The fave value of Anirudh is obviously higher but is it solely enough to create such separation from Game Changer?
Needless to say, Janhvi’s glam show might have surely attracted the Hindi folk. But Game Changer too has Kiara Advani for that matter.
The audio of Game Changer that is bound to come out soon must surely strike a chord with the Hindi folk in order to generate any traction in the Hindi belt.
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